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ABM Strategist

ABM Strategist

Live campaigns for every target account. Built from signals, not templates.

Live campaigns for every target account. Built from signals, not templates.

One full ABM campaign — target list to live ads, personalized emails, and AE briefing docs.

One full ABM campaign — target list to live ads, personalized emails, and AE briefing docs.

THE brıef

Monitor every account on the target list for buying signals, weekly. When one crosses the intent threshold, build a full campaign — personalized ads, a unique email sequence per persona in the buying committee, and a briefing doc for the AE. No account gets a generic touch.

Scores and tiers every account

The agent maintains a scored, tiered list of every account in the target set, pulling intent data, firmographic signals, hiring patterns, and funding events across 150+ enrichment providers using waterfall logic. Accounts are ranked by fit and intent — Tier 1 accounts get full campaigns automatically, Tier 2 queue for review. The list re-scores weekly as new signals arrive, so the priority ranking reflects this week's reality, not last month's list pull. No manual enrichment step. No stale spreadsheet.

340 accounts scored. Twelve flagged hot. Acme Corp at 87 — Series C plus a CISO hire in the same month.

Scores and tiers every account

The agent maintains a scored, tiered list of every account in the target set, pulling intent data, firmographic signals, hiring patterns, and funding events across 150+ enrichment providers using waterfall logic. Accounts are ranked by fit and intent — Tier 1 accounts get full campaigns automatically, Tier 2 queue for review. The list re-scores weekly as new signals arrive, so the priority ranking reflects this week's reality, not last month's list pull. No manual enrichment step. No stale spreadsheet.

340 accounts scored. Twelve flagged hot. Acme Corp at 87 — Series C plus a CISO hire in the same month.

Maps the buying committee

When an account crosses the intent threshold, the agent maps the full buying committee by decision role — economic buyer, champion, technical evaluator, end user, blocker. Roles are sourced from org charts, LinkedIn activity, meeting attendance patterns, and CRM engagement history. Each contact is verified across multiple databases with email and direct phone. The result is a map of who actually signs, who champions internally, and who's likely to slow the deal down in procurement or legal — not a list of job titles pulled from the CRM.

Acme Corp: 5 contacts mapped. VP Marketing tagged as champion, CFO as economic buyer, Marketing Ops Manager flagged as potential blocker based on Marketo certification and recent vendor evaluation posts.

Maps the buying committee

When an account crosses the intent threshold, the agent maps the full buying committee by decision role — economic buyer, champion, technical evaluator, end user, blocker. Roles are sourced from org charts, LinkedIn activity, meeting attendance patterns, and CRM engagement history. Each contact is verified across multiple databases with email and direct phone. The result is a map of who actually signs, who champions internally, and who's likely to slow the deal down in procurement or legal — not a list of job titles pulled from the CRM.

Acme Corp: 5 contacts mapped. VP Marketing tagged as champion, CFO as economic buyer, Marketing Ops Manager flagged as potential blocker based on Marketo certification and recent vendor evaluation posts.

Tracks signals that trigger campaigns

The agent logs every material event for each account on a continuous timeline — funding rounds, executive hires, competitor contract renewals, website visits to competitor pages, intent surges on relevant keyword clusters. All logged with dates and sources. When enough signals cluster in a short window, the account crosses the intent threshold and a campaign kicks off automatically. The signal history also feeds into the AE briefing doc downstream, so the sales team knows exactly what happened and when — not just that the account is 'showing intent.'

Acme Corp: Series C closed Feb 12. CISO hired Feb 28. 6sense contract renewal detected in Q3. VP Marketing on competitor pricing page 3x in 14 days. Intent surge on 'ABM platform' keyword cluster.

Tracks signals that trigger campaigns

The agent logs every material event for each account on a continuous timeline — funding rounds, executive hires, competitor contract renewals, website visits to competitor pages, intent surges on relevant keyword clusters. All logged with dates and sources. When enough signals cluster in a short window, the account crosses the intent threshold and a campaign kicks off automatically. The signal history also feeds into the AE briefing doc downstream, so the sales team knows exactly what happened and when — not just that the account is 'showing intent.'

Acme Corp: Series C closed Feb 12. CISO hired Feb 28. 6sense contract renewal detected in Q3. VP Marketing on competitor pricing page 3x in 14 days. Intent surge on 'ABM platform' keyword cluster.

Builds personalized campaigns

For every account above threshold, the agent builds a full campaign. Ad creative is generated per persona in the buying committee — a VP Marketing sees copy referencing their team scaling challenge, a CISO sees the vendor consolidation angle tied to their fundraise, a CRO sees the pipeline coverage gap. Each variant pulls from the signal timeline so the copy references real events, not generic value props. Email sequences are built per contact with timing pegged to known decision windows like contract renewals or budget cycles. And the AE gets a one-page briefing doc with competitive context, a recommended talk track, and objection handlers before the first meeting.

Acme Corp: 3 LinkedIn ad variants (one per persona), a 3-email sequence for the VP Marketing timed to the 6sense renewal, and an AE briefing doc with competitive landscape and talk track.

Builds personalized campaigns

For every account above threshold, the agent builds a full campaign. Ad creative is generated per persona in the buying committee — a VP Marketing sees copy referencing their team scaling challenge, a CISO sees the vendor consolidation angle tied to their fundraise, a CRO sees the pipeline coverage gap. Each variant pulls from the signal timeline so the copy references real events, not generic value props. Email sequences are built per contact with timing pegged to known decision windows like contract renewals or budget cycles. And the AE gets a one-page briefing doc with competitive context, a recommended talk track, and objection handlers before the first meeting.

Acme Corp: 3 LinkedIn ad variants (one per persona), a 3-email sequence for the VP Marketing timed to the 6sense renewal, and an AE briefing doc with competitive landscape and talk track.

Today vs. with

Today vs. with

ABM Strategist

ABM Strategist

Today

Pull target list from CRM, enrich in a spreadsheet, cross-reference intent data from a separate platform

Guess at the buying committee from CRM job titles

One set of ad copy and emails for the whole list

AE Googles the prospect for 10 minutes before the call

2–3 weeks per campaign. Half the signals stale by launch.

With ABM Strategist

Continuous enrichment across 150+ providers. Auto-scored, auto-tiered, updated weekly.

Full committee mapped by decision role from org charts, LinkedIn, and engagement data

Personalized creative per persona, per account, referencing real signals

AE gets a full briefing doc with competitive landscape, talk track, and objection handlers

3 hours. Campaigns trigger from live signals. Nothing goes stale.

Three layers, one platform by Lantern

Three layers, one platform by Lantern

Every agent runs on three layers: a unified data model, 150+ enrichment providers, and an open-source engine where every decision is auditable.

Every agent runs on three layers: a unified data model, 150+ enrichment providers, and an open-source engine where every decision is auditable.

Data Waterfall

150+ enrichment providers. Sequential routing optimized per segment. The best answer wins. No vendor lock-in.

Agent Engine

Open-source execution engine. Workflows defined in code. Human-in-the-loop checkpoints. Full audit trail on every action.

Revenue Ontology

Every data source normalized into one model. Entity resolution across systems. Relationships stored, not inferred. Schema that evolves with your business.

FAQ

FAQ

How long does setup take?

Can I approve campaigns before they ship?

What data sources does it use?

How is this different from Clay?

What if an account cools down?

Your best marketer's playbook, running on every account.

Your best marketer's playbook, running on every account.

USE CASES

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USE CASES

Revenue Team

Marketing Team

Customer Success

PRICING

Pricing

RESOURCES

Blog

About Lantern

Status

Support

© LANTERN 2025

Terms

Privacy

Linkedin

USE CASES

Revenue Team

Marketing Team

Customer Success

PRICING

Pricing

RESOURCES

Blog

About Lantern

Status

Support

© LANTERN 2025

Terms

Privacy

Linkedin