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In this comprehensive guide, we dive deep into the world of buying signals and their transformative impact on modern sales strategies.
Boost B2B sales with a sales productivity solution. Automate tasks, align tools with CRM, and improve efficiency. Start optimizing now!
Latest blog posts
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Learn how signal-based selling is revolutionizing B2B sales for good. Discover why traditional outbound methods are failing, with cold email response rates at just 1% and CAC tripling in two years. This comprehensive guide explores how AI-powered signal detection across 30+ tools can help you capture 3x more opportunities and achieve a 26% increase in win rates. From champion movements to buying intent signals, understand how leading companies are transforming cold outreach into warm conversations through intelligent automation. Perfect for sales leaders and revenue operations professionals looking to scale their outbound efforts efficiently.
Dec 6, 2024
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Choose the best market intelligence software for 2025! Gain insights from top tools like Lantern and drive smarter business. Start building your competitive edge now!
Dec 6, 2024
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Find the top revenue intelligence software for 2025. Boost sales efficiency, predict growth, and automate data with expert platform picks. Choose now!
Dec 5, 2024
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Company
Why Series B startups are consistently choosing Lantern over narrow tools like UserGems
Jun 5, 2024
In the dynamic world of B2B business, staying on top of opportunities and changes in customer roles is essential. Here are some of the key playbooks we recommend:
Jun 10, 2024
In a sales call last week a CMO at a prospective customer said something insightful, yet obvious when she was talking about her lead tracking use case. She said ‘leads are humans’. But even single leads or ‘humans’ are not likely to be the only one who makes the sole decision to purchase a product. Before a deal is all ‘said and done’ there is typically a committee of cross-functional individuals with various perspectives who are all involved in the decision-making process.
Jun 10, 2024
Product
Why Series B startups are consistently choosing Lantern over narrow tools like UserGems
Jun 5, 2024
In the dynamic world of B2B business, staying on top of opportunities and changes in customer roles is essential. Here are some of the key playbooks we recommend:
Jun 10, 2024
In a sales call last week a CMO at a prospective customer said something insightful, yet obvious when she was talking about her lead tracking use case. She said ‘leads are humans’. But even single leads or ‘humans’ are not likely to be the only one who makes the sole decision to purchase a product. Before a deal is all ‘said and done’ there is typically a committee of cross-functional individuals with various perspectives who are all involved in the decision-making process.
Jun 10, 2024
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