LANTERN's BLOG

The Revenue Signal Hub

Your source for actionable revenue intelligence, expert insights, and winning strategies to accelerate growth. Updated weekly with fresh content to keep you ahead of the market.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Featured Articles

Sales

Understanding Buying Signals: How to Track and Use Data

In this comprehensive guide, we dive deep into the world of buying signals and their transformative impact on modern sales strategies.

Sales

The Modern Sales Stack: Tools That Matter

Boost B2B sales with a sales productivity solution. Automate tasks, align tools with CRM, and improve efficiency. Start optimizing now!

Browse more

Sales

Why B2B Teams Need a GTM Intelligence Layer

As B2B tech stacks grow more complex, point solutions alone can't deliver the results teams need. Explore how an intelligence layer can unify your GTM operations, reduce costs, and drive efficient growth in today's market

Sales

What Is Signal-Based Selling? From Traditional to AI-Powered Revenue

Learn how signal-based selling is revolutionizing B2B sales for good. Discover why traditional outbound methods are failing, with cold email response rates at just 1% and CAC tripling in two years. This comprehensive guide explores how AI-powered signal detection across 30+ tools can help you capture 3x more opportunities and achieve a 26% increase in win rates. From champion movements to buying intent signals, understand how leading companies are transforming cold outreach into warm conversations through intelligent automation. Perfect for sales leaders and revenue operations professionals looking to scale their outbound efforts efficiently.

Sales

Understanding Buying Signals: How to Track and Use Data

In this comprehensive guide, we dive deep into the world of buying signals and their transformative impact on modern sales strategies.

Sales

What is the Use of Signal-Based Selling in Modern Sales Strategy?

Boost sales with signal based selling! Leverage customer interactions, analyze AI-driven data, and tailor strategies.

Product

Top Revenue Intelligence Platforms for 2025

Find the top revenue intelligence software for 2025. Boost sales efficiency, predict growth, and automate data with expert platform picks. Choose now!

Sales

What is Champion Tracking in B2B Sales?

Enhance B2B sales by mastering customer champion tracking. Engage decision-makers, monitor job changes, and boost deal closures.

Product

Solving Jobs to be Done (JTBD) with AI

How GTM teams are using AI to both identify their customers’ pain points across the tools they use and supercharge their own JTBD.

Sales

The rise of signal-based selling: Revolutionizing B2B demand generation

Discover how signal-based selling is transforming B2B demand generation, helping sales teams target the 3% of their TAM that's ready to buy right now. Learn how to implement this game-changing strategy with Lantern.

Product

Top Market Intelligence Tools for 2025

Choose the best market intelligence software for 2025! Gain insights from top tools like Lantern and drive smarter business. Start building your competitive edge now!

Sales

The evolution of sales leadership from manager to AI-enabled coach

Discover how AI is transforming sales leadership, evolving managers into AI-enabled coaches. Learn about cutting-edge sales tools and intelligence that are reshaping the industry.

Sales

The Modern Sales Stack: Tools That Matter

Boost B2B sales with a sales productivity solution. Automate tasks, align tools with CRM, and improve efficiency. Start optimizing now!

Product

Multi-threading + the human connection

In a sales call last week a CMO at a prospective customer said something insightful, yet obvious when she was talking about her lead tracking use case. She said ‘leads are humans’. But even single leads or ‘humans’ are not likely to be the only one who makes the sole decision to purchase a product. Before a deal is all ‘said and done’ there is typically a committee of cross-functional individuals with various perspectives who are all involved in the decision-making process.

Product

Taking the work out of RevOps workflows: How Lantern’s AI drives efficiency and productivity

Learn how Lantern's AI-powered Workflow Engine streamlines RevOps workflows, automates manual tasks, and drives efficiency and productivity across the revenue stack.

Product

Product highlight: How Lantern integrates with your favorite sales tools

Discover how Lantern's seamless integrations with Salesforce, Slack, and other sales tools can simplify your prospecting and pipeline generation.

Sales

B2B SaaS Sales Intelligence Index | Prediction Report 2025

The B2B SaaS Sales Intelligence Index, Lantern's annual analysis of the forces reshaping B2B sales.

Sales

Mastering Sales Signals: The Modern Automation Guide

Boost sales with a sales signal automation platform. Enhance lead targeting, integrate with CRMs, and utilize real-time analytics. Choose the best platform now!

Product

Lantern vs UserGems

Why Series B startups are consistently choosing Lantern over narrow tools like UserGems

Product

Find the signals within the noise and boost sales

Capture signals across sources other than the CRM, analyze data, integrate within workflows, and personalize outreach to drive revenue.

Sales

Maximizing ROI for Signal-Based Sales Automation

Maximize ROI with Signal-Based Sales Automation. Discover the benefits, identify high-potential accounts, and automate with AI.

Company

How ‘Money on the Move’ led to Lantern

In this blog, David Bromberg, Founder and CEO of Lantern discusses why he founded the company, the shift in SaaS wisdom, and what the future holds.

Company

Introducing Lantern

Today I’m excited to announce Lantern, the first all-in-one platform designed to increase Net Revenue Retention has exited Beta.

Product

Introducing Workflow Workshops: Streamlined onboarding tailored to your sales process

Discover how Lantern's Workflow Workshops can revolutionize your onboarding process, tailoring solutions to your unique sales needs and leveraging job change data to drive pipeline generation and revenue growth.

Sales

How Signal-Based Warm Outbound Is Transforming The Future Of B2B Sales

Traditional cold outreach is dead. Learn how modern warm outbound uses AI, buying signals, and champion tracking to generate more qualified pipeline and close more deals faster with less effort.

Sales

Confessions of a B2B SaaS marketer: Navigating demand gen challenges

Explore the worries of a B2B SaaS marketer and discover innovative solutions for demand generation, account-based marketing, and pipeline management in today's competitive sales environment.

Product

Beyond the buyer journey: Using job tracking to nurture relationships

Discover how job change tracking can help B2B SaaS companies nurture customer relationships, reduce churn, and drive account expansion. Learn actionable strategies for long-term success.

Product

Champion Chaser Playbooks

In the dynamic world of B2B business, staying on top of opportunities and changes in customer roles is essential. Here are some of the key playbooks we recommend:

Company

Announcing Lantern's $6.8M seed

At Lantern, we want to make it even easier for businesses to drive revenue from their customer base. Today we’re launching Champion Chaser, a free tool that tracks when previous customers switch jobs and show intent to repurchase your product. Champion Chaser takes less than 2 minutes to deploy and the average customer unlocks >$500k in pipeline. Try it today.

Sales

Advanced Signal Detection Tools Management

Optimize your sales processes with automated signal detection. Leverage AI tools, cut manual efforts, and boost accuracy.

Want to keep updated on Lantern’s Signal Center updates?

See how many champion moves you've missed in the last 90 days. Enter your company email to get a free scan of your customer base.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

The future of revenue is here

Start a free trial to see how Lantern can unlock revenue from your existing customers.

Book A Demo

Explore Agents