The first 5 seconds of a B2B video determine whether the next 2 minutes get watched. The agent generates 4–6 hook variants for each video: a pattern interrupt (unexpected claim), a pain statement (the specific frustration the viewer feels), a curiosity gap (a question they don't know the answer to), and a data hook (a statistic that challenges their assumption). Each hook is written for the specific platform — a LinkedIn video hook is different from a YouTube pre-roll hook — and calibrated to the audience and topic. The script is built from the hook that tests strongest.

After the hook, B2B video retention drops at predictable points: 15 seconds, 45 seconds, and at the 2-minute mark. The agent structures scripts with pattern breaks at each retention risk point: a new visual direction, a shift in tone, a direct-to-camera moment, or a transition to screen share. The script is formatted for production — with speaker direction, visual cues, and pacing notes — so the message doesn't get lost in editing. For explainer videos, the structure is problem → mechanism → solution → proof → CTA. For case study videos, it's before → specific change → measured result → quote.

Different video types serve different purposes in the buyer journey: a 15-second LinkedIn ad has a different structure than a 3-minute product explainer or a 5-minute customer case study video. The agent generates scripts for each type: awareness ads (15–30 seconds), explainer videos (90 seconds–3 minutes), demo walkthroughs (3–7 minutes), customer testimonial scripts (2–3 minutes with interview question guides), and webinar intros (60–90 seconds). Each type has a different structural template and is written to the specific retention dynamics of its length.

A YouTube long-form explainer can be re-edited into a LinkedIn clip, a Twitter/X short, and a website hero video — but the scripts need to work for each. The agent generates platform-specific adaptations from a single source script: horizontal (16:9) for YouTube and website, vertical (9:16) for LinkedIn and Instagram, and square (1:1) for email embeds. Each adaptation has pacing and hook adjustments for the platform's viewing context. One video production effort produces 3–4 distribution assets, not one.