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Lantern Blog
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Featured blog posts
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Discover how AI is transforming sales leadership, evolving managers into AI-enabled coaches. Learn about cutting-edge sales tools and intelligence that are reshaping the industry.
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Discover how Lantern's Workflow Workshops can revolutionize your onboarding process, tailoring solutions to your unique sales needs and leveraging job change data to drive pipeline generation and revenue growth.
Latest blog posts
Discover how signal-based selling is transforming B2B demand generation, helping sales teams target the 3% of their TAM that's ready to buy right now. Learn how to implement this game-changing strategy with Lantern.
Jul 15, 2024
Discover how Lantern's seamless integrations with Salesforce, Slack, and other sales tools can simplify your prospecting and pipeline generation.
Jul 1, 2024
Explore the worries of a B2B SaaS marketer and discover innovative solutions for demand generation, account-based marketing, and pipeline management in today's competitive sales environment.
Jun 24, 2024
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Company
Why Series B startups are consistently choosing Lantern over narrow tools like UserGems
Jun 5, 2024
In the dynamic world of B2B business, staying on top of opportunities and changes in customer roles is essential. Here are some of the key playbooks we recommend:
Jun 10, 2024
In a sales call last week a CMO at a prospective customer said something insightful, yet obvious when she was talking about her lead tracking use case. She said ‘leads are humans’. But even single leads or ‘humans’ are not likely to be the only one who makes the sole decision to purchase a product. Before a deal is all ‘said and done’ there is typically a committee of cross-functional individuals with various perspectives who are all involved in the decision-making process.
Jun 10, 2024
Product
Why Series B startups are consistently choosing Lantern over narrow tools like UserGems
Jun 5, 2024
In the dynamic world of B2B business, staying on top of opportunities and changes in customer roles is essential. Here are some of the key playbooks we recommend:
Jun 10, 2024
In a sales call last week a CMO at a prospective customer said something insightful, yet obvious when she was talking about her lead tracking use case. She said ‘leads are humans’. But even single leads or ‘humans’ are not likely to be the only one who makes the sole decision to purchase a product. Before a deal is all ‘said and done’ there is typically a committee of cross-functional individuals with various perspectives who are all involved in the decision-making process.
Jun 10, 2024
