Find Buyers

Detect Intent Surges

Detect Intent Surges

Know when an account enters an active buying cycle — before they reach out to a single vendor.

Know when an account enters an active buying cycle — before they reach out to a single vendor.

of B2B buyers have already decided on a vendor shortlist before they contact sales — intent signals let you get in before the list is made.

of B2B buyers have already decided on a vendor shortlist before they contact sales — intent signals let you get in before the list is made.

THE brıef

Buying intent leaves a trail: research spikes, content consumption patterns, review site visits, keyword search activity. The agent monitors intent signals across your entire addressable market, identifies when a company crosses into active evaluation mode, and surfaces the account with verified contacts before any vendor outreach starts. You're not reacting to RFPs — you're reaching buyers when they're still defining the problem.

Monitors intent signals across the full addressable market

The agent aggregates intent data from multiple B2B intent providers — Bombora, G2, TechTarget, review sites, content syndication networks, and topic-based search signals — using waterfall logic across sources. For each account, it tracks topic clusters relevant to your product category: which topics are spiking, how the spike compares to the account's historical baseline, and how long the elevated activity has sustained. A company that suddenly consumes 12 pieces of content on 'sales automation' in 10 days is in a different state than a company that casually reads one blog post a month.

Axiom Partners: intent spike detected. Topic: sales automation. Signal duration: 11 days. Sources: Bombora (2 topics), G2 review activity, TechTarget content. Baseline deviation: 4.2×.

Monitors intent signals across the full addressable market

The agent aggregates intent data from multiple B2B intent providers — Bombora, G2, TechTarget, review sites, content syndication networks, and topic-based search signals — using waterfall logic across sources. For each account, it tracks topic clusters relevant to your product category: which topics are spiking, how the spike compares to the account's historical baseline, and how long the elevated activity has sustained. A company that suddenly consumes 12 pieces of content on 'sales automation' in 10 days is in a different state than a company that casually reads one blog post a month.

Axiom Partners: intent spike detected. Topic: sales automation. Signal duration: 11 days. Sources: Bombora (2 topics), G2 review activity, TechTarget content. Baseline deviation: 4.2×.

Scores and prioritizes by signal strength and ICP fit

Intent data without ICP context is noise. An account in a non-target vertical spiking on your topic category isn't worth a rep's time. The agent layers intent signal strength against ICP fit — vertical, company size, revenue band, tech stack — to produce a combined priority score. Accounts that combine high intent with strong ICP fit surface as Tier 1. High intent but weak fit surfaces as Tier 2 for review. The ranking resets every 7 days as new signal data arrives, so the list reflects the current buying window, not a month-old snapshot.

Tier 1 accounts (high intent + ICP fit): 9 this week. Axiom Partners ranked #1 — intent score 91, ICP score 87. 6 contacts mapped. Two previously in CRM as cold.

Scores and prioritizes by signal strength and ICP fit

Intent data without ICP context is noise. An account in a non-target vertical spiking on your topic category isn't worth a rep's time. The agent layers intent signal strength against ICP fit — vertical, company size, revenue band, tech stack — to produce a combined priority score. Accounts that combine high intent with strong ICP fit surface as Tier 1. High intent but weak fit surfaces as Tier 2 for review. The ranking resets every 7 days as new signal data arrives, so the list reflects the current buying window, not a month-old snapshot.

Tier 1 accounts (high intent + ICP fit): 9 this week. Axiom Partners ranked #1 — intent score 91, ICP score 87. 6 contacts mapped. Two previously in CRM as cold.

Maps contacts to the active buying signal

An intent spike at the company level doesn't mean every contact is in buying mode. The agent identifies which contacts are most likely driving or participating in the evaluation based on their roles and the topic cluster spiking. For a sales automation intent signal, VP Sales, Head of RevOps, and Sales Ops Manager surface first. For a data enrichment signal, Head of Marketing Ops and RevOps lead. Contacts are verified for email and phone, and flagged if they've recently changed companies — a new VP Sales at a company spiking on your category is a top-priority first call.

Axiom Partners: VP Sales (in CRM, no activity 6 months), Head of RevOps (net-new, hired 2 months ago), Sales Ops Manager (low priority — leaves in 30 days per LinkedIn).

Maps contacts to the active buying signal

An intent spike at the company level doesn't mean every contact is in buying mode. The agent identifies which contacts are most likely driving or participating in the evaluation based on their roles and the topic cluster spiking. For a sales automation intent signal, VP Sales, Head of RevOps, and Sales Ops Manager surface first. For a data enrichment signal, Head of Marketing Ops and RevOps lead. Contacts are verified for email and phone, and flagged if they've recently changed companies — a new VP Sales at a company spiking on your category is a top-priority first call.

Axiom Partners: VP Sales (in CRM, no activity 6 months), Head of RevOps (net-new, hired 2 months ago), Sales Ops Manager (low priority — leaves in 30 days per LinkedIn).

Alerts reps with full context at the moment the spike occurs

Intent signals decay fast. An account spiking on your category today has a different urgency than the same company two weeks from now — when they may have already had 4 vendor demos. The agent sends real-time alerts when accounts cross the intent threshold, with the full signal context packaged for the rep: which topics, how long the spike has sustained, which contacts to target, and a suggested opening message. The alert arrives in the rep's workflow — Slack, CRM task, email — not a dashboard the rep has to log into.

Alert: Axiom Partners entered active evaluation (11 days, 4.2× baseline). VP Sales last touched 6 months ago. Suggested opener: 'Looks like sales automation is on your radar — happy to share what similar RevOps teams are building this quarter.'

Alerts reps with full context at the moment the spike occurs

Intent signals decay fast. An account spiking on your category today has a different urgency than the same company two weeks from now — when they may have already had 4 vendor demos. The agent sends real-time alerts when accounts cross the intent threshold, with the full signal context packaged for the rep: which topics, how long the spike has sustained, which contacts to target, and a suggested opening message. The alert arrives in the rep's workflow — Slack, CRM task, email — not a dashboard the rep has to log into.

Alert: Axiom Partners entered active evaluation (11 days, 4.2× baseline). VP Sales last touched 6 months ago. Suggested opener: 'Looks like sales automation is on your radar — happy to share what similar RevOps teams are building this quarter.'

Today vs. with

Today vs. with

Detect Intent Surges

Detect Intent Surges

Today

Reps reach out based on ICP lists — not knowing which accounts are actively evaluating. Most outreach lands outside the buying window.

Intent data from Bombora or G2 is available but requires manual triage through a dashboard, weekly reviews, and rep prioritization.

A company spikes on your category, evaluates three competitors, and makes a decision before a single rep on your team knew they were looking.

With ABM Strategist

Outreach is targeted to accounts actively spiking on relevant intent signals — reaching buyers inside their buying window.

Intent signals are automatically scored, combined with ICP fit, and pushed to reps as real-time alerts — no dashboard triage required.

Accounts entering evaluation mode are flagged within days of the spike, with contacts and an opener ready before competitor outreach begins.

Three layers, one platform by Lantern

Three layers, one platform by Lantern

Every agent runs on three layers: a unified data model, 150+ enrichment providers, and an open-source engine where every decision is auditable.

Every agent runs on three layers: a unified data model, 150+ enrichment providers, and an open-source engine where every decision is auditable.

Data Waterfall

150+ enrichment providers. Sequential routing optimized per segment. The best answer wins. No vendor lock-in.

Agent Engine

Open-source execution engine. Workflows defined in code. Human-in-the-loop checkpoints. Full audit trail on every action.

Revenue Ontology

Every data source normalized into one model. Entity resolution across systems. Relationships stored, not inferred. Schema that evolves with your business.

FAQ

FAQ

Which intent providers does the agent aggregate?

How is 'intent spike' defined — what makes a signal cross the threshold?

Can we track intent for accounts not in our CRM?

How does intent data interact with our existing lead scoring model?

Intent data tells you who's in the market. This agent makes sure your team is the first to show up.

Intent data tells you who's in the market. This agent makes sure your team is the first to show up.

USE CASES

Revenue Team

Marketing Team

Customer Success

PRICING

Pricing

RESOURCES

Blog

About Lantern

Status

Support

© LANTERN 2025

Terms

Privacy

Linkedin

USE CASES

Revenue Team

Marketing Team

Customer Success

PRICING

Pricing

RESOURCES

Blog

About Lantern

Status

Support

© LANTERN 2025

Terms

Privacy

Linkedin

USE CASES

Revenue Team

Marketing Team

Customer Success

PRICING

Pricing

RESOURCES

Blog

About Lantern

Status

Support

© LANTERN 2025

Terms

Privacy

Linkedin