The agent resolves the work email domain to the company identity and runs enrichment on arrival: company size, revenue band, industry, tech stack, funding stage, and headcount growth. Contact enrichment adds the signer's title, seniority, and LinkedIn profile. For companies using shared email domains (consultants, agencies, gmail signups), the agent flags low-confidence identifications rather than enriching incorrectly. The enrichment runs before the first product onboarding email — so the welcome email sent from the team can be calibrated to the company type the signup represents.

Not every signup is worth a sales touch. A freelancer trying your free tier is different from a VP Marketing at a 300-person SaaS company. The agent scores signups against a dual model: ICP fit (firmographic and technographic match) and product fit (usage pattern in the first 24–48 hours — has the signup activated the key features that predict conversion to paid). High ICP fit with early activation triggers an immediate sales alert. High ICP fit with no activation triggers a product-led intervention (an onboarding email or a check-in from CS). Low ICP fit is deprioritized regardless of activation.

A PLG signup is usually one person — but the purchase decision rarely is. When a VP Marketing signs up individually, the CFO, CTO, or Head of RevOps may also be involved in the eventual buy. The agent maps the likely buying committee at the signup company: who else at the organization should be aware of the evaluation, who will make the budget decision, and whether there are other people in the same function who should be on the account. This context is passed to the sales rep so the conversation starts at the right level — not locked into a single-contact conversation that stalls at champion level.

PLG trials have a natural urgency window — most purchasing decisions happen in the first 14–21 days or not at all. The agent monitors signup activation and routes high-fit accounts to sales at the right moment in the trial: early enough to influence the evaluation, not so early that the rep reaches out before the signup has seen any value. The routing alert includes the usage summary (what features activated, what depth of use), the ICP score, the buying committee map, and a suggested first message that acknowledges the product usage without being intrusive about it.