Former Customer
Monitor career changes of contacts from past customer accounts to identify new opportunities. When former users move to new organizations, leverage their previous experience with your solution to rebuild relationships and create warm paths into new accounts.
- Monitors job changes across your entire customer base in real-time
- Identifies when champions move into decision-making roles
- Maps their transition to companies matching your ICP
- Automatically syncs data with your CRM and sales tools
How teams use
Former Customer
Sales teams reconnect with former champions in their new roles, achieving a 55% higher conversion rate compared to cold outreach by leveraging past product experience and success stories.
Marketing teams create targeted campaigns for former users in new organizations, resulting in a 45% increase in qualified opportunities through personalized re-engagement strategies.
Account teams use past success metrics to accelerate new deals, leading to 30% shorter sales cycles when engaging former users in decision-making roles.
Scenarios
The Power User Return
A highly engaged former user moves to a director position at a target account.
The Team Reunion
Multiple users from a former customer join the same new organization.
The Decision Maker Elevation
A former technical evaluator becomes CTO at a high-priority target account.
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