Champion Agent

Former Customer

Monitor career changes of contacts from past customer accounts to identify new opportunities. When former users move to new organizations, leverage their previous experience with your solution to rebuild relationships and create warm paths into new accounts.

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Potential results with 
Former Customer

How teams use 

Former Customer

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Relationship Reactivation

Sales teams reconnect with former champions in their new roles, achieving a 55% higher conversion rate compared to cold outreach by leveraging past product experience and success stories.

Experience Leverage Program

Marketing teams create targeted campaigns for former users in new organizations, resulting in a 45% increase in qualified opportunities through personalized re-engagement strategies.

Historical Value Amplification

Account teams use past success metrics to accelerate new deals, leading to 30% shorter sales cycles when engaging former users in decision-making roles.

Scenarios

Scenario 1

The Power User Return

A highly engaged former user moves to a director position at a target account.

  • Document past usage
  • Update value proposition
  • Prepare custom demo
  • Schedule discovery call
  • Scenario 2

    The Team Reunion

    Multiple users from a former customer join the same new organization.

  • Map team connections
  • Create group campaign
  • Plan team presentation
  • Design adoption strategy
  • Scenario 3

    The Decision Maker Elevation

    A former technical evaluator becomes CTO at a high-priority target account.

  • Update technical brief
  • Highlight new features
  • Prepare executive pitch
  • Schedule technical review
  • Workflow Preview

    From data collection to revenue generation, our three-layer architecture turns signals into sales

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    Technical Stakeholders

    Monitor job changes of technical decision makers

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    Referral Network

    Monitor job changes of past customers who gave referrals

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    Partner Network

    Track job changes within your partner ecosystem

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    Current Customers

    Stay alerted when your customers change jobs.

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    Open Opps

    Keep your pipeline momentum through job changes.

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    Former Customer

    Track where contacts from your former customer accounts move next.

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    Industry Influencer

    Monitor career moves of thought leaders and key influencers in your target industries

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    Competitive Intelligence

    Turn competitor movements into your next opportunity.

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    Closed / Lost Opps

    Transform past losses into future wins by monitoring job changes of contacts from closed/lost opportunities

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    Granular access control

    Ensure the right people have access to the right insights with Lantern's fully customizable user profiles and role-based permissions.

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