Find Buyers

Identify Anonymous Traffic

Identify Anonymous Traffic

Resolve who's behind your anonymous traffic — down to the person, not just the company.

Resolve who's behind your anonymous traffic — down to the person, not just the company.

of B2B web sessions can be resolved to individual contacts — that's thousands of named buyers most teams never follow up with.

of B2B web sessions can be resolved to individual contacts — that's thousands of named buyers most teams never follow up with.

THE brıef

Company-level identification tells you an account visited. Contact-level identification tells you which person at that account — and that changes everything. The agent resolves anonymous traffic to individual contacts using identity graph data, consent signals, and multi-source enrichment. When someone visits your pricing page, you know their name, title, and verified email before they leave the site. Sales reaches the right person immediately, not a cold list scraped from the company's LinkedIn.

Resolves anonymous sessions to individual contacts

Beyond company-level IP resolution, the agent uses identity graph matching to resolve individual sessions to specific people — connecting device identifiers, email-to-cookie matching from marketing touches, and behavioral fingerprinting to known contacts in enrichment databases. Resolution happens within the bounds of applicable privacy frameworks (GDPR, CCPA consent signals are respected). For opted-in visitors, the match is immediate. For anonymous sessions, the agent falls back to company-level identification and cross-references against known contacts from enrichment.

Session resolved: Jordan M., VP Marketing, Clearview Technologies. Pages: /pricing, /integrations, /case-studies. Session: 14 minutes. Contact verified, not in CRM.

Resolves anonymous sessions to individual contacts

Beyond company-level IP resolution, the agent uses identity graph matching to resolve individual sessions to specific people — connecting device identifiers, email-to-cookie matching from marketing touches, and behavioral fingerprinting to known contacts in enrichment databases. Resolution happens within the bounds of applicable privacy frameworks (GDPR, CCPA consent signals are respected). For opted-in visitors, the match is immediate. For anonymous sessions, the agent falls back to company-level identification and cross-references against known contacts from enrichment.

Session resolved: Jordan M., VP Marketing, Clearview Technologies. Pages: /pricing, /integrations, /case-studies. Session: 14 minutes. Contact verified, not in CRM.

Layers contact-level and company-level data for full coverage

Not every session resolves to an individual — and that's expected. The agent layers contact-level identification (when available) with company-level identification (always available for B2B traffic) to maximize coverage. When an individual is resolved, they're added to the contact panel with their session data. When only the company resolves, the agent maps relevant contacts from enrichment and flags them as likely visitors based on job title match and prior engagement. The result is full-coverage identification — not a partial list with gaps.

Clearview Technologies: 3 sessions. 1 resolved to Jordan M. (individual). 2 unresolved — company matched, 2 likely contacts surfaced from enrichment based on title match.

Layers contact-level and company-level data for full coverage

Not every session resolves to an individual — and that's expected. The agent layers contact-level identification (when available) with company-level identification (always available for B2B traffic) to maximize coverage. When an individual is resolved, they're added to the contact panel with their session data. When only the company resolves, the agent maps relevant contacts from enrichment and flags them as likely visitors based on job title match and prior engagement. The result is full-coverage identification — not a partial list with gaps.

Clearview Technologies: 3 sessions. 1 resolved to Jordan M. (individual). 2 unresolved — company matched, 2 likely contacts surfaced from enrichment based on title match.

Syncs identified contacts directly into CRM and outreach tools

The moment a contact is resolved, they're pushed into your CRM with full context: pages visited, session count, and the identification source. If the contact already exists in the CRM, the visit data is added as an activity log entry. If they're net-new, a contact record is created with the session data as the trigger. From the CRM, the contact can be enrolled in a sequence, assigned to a rep, or triggered in an automated workflow. No manual data entry. No copy-paste from a visitor tool into a spreadsheet.

Jordan M. created in Salesforce: Contact → Clearview Technologies. Source: website visit. Activity: pricing page ×2, integrations page. Owner: Sarah K. (West segment). Sequence enrolled.

Syncs identified contacts directly into CRM and outreach tools

The moment a contact is resolved, they're pushed into your CRM with full context: pages visited, session count, and the identification source. If the contact already exists in the CRM, the visit data is added as an activity log entry. If they're net-new, a contact record is created with the session data as the trigger. From the CRM, the contact can be enrolled in a sequence, assigned to a rep, or triggered in an automated workflow. No manual data entry. No copy-paste from a visitor tool into a spreadsheet.

Jordan M. created in Salesforce: Contact → Clearview Technologies. Source: website visit. Activity: pricing page ×2, integrations page. Owner: Sarah K. (West segment). Sequence enrolled.

Flags high-intent individual visitors for immediate rep follow-up

When an identified individual hits a high-intent page pattern — pricing multiple times, integrations, ROI calculator — the agent flags them for immediate follow-up, not batched in a weekly digest. The rep receives a real-time alert with the contact's name, title, company, pages visited, and a suggested first message that references the session behavior without being creepy about it. The goal is to reach the buyer while your product is top of mind, not 4 days later when they've already had a demo with a competitor.

Alert to rep: Jordan M. just hit /pricing for the second time this week. Title: VP Marketing. Not in CRM. Suggested opener: 'Saw some traffic from Clearview this week — wanted to reach out directly.'

Flags high-intent individual visitors for immediate rep follow-up

When an identified individual hits a high-intent page pattern — pricing multiple times, integrations, ROI calculator — the agent flags them for immediate follow-up, not batched in a weekly digest. The rep receives a real-time alert with the contact's name, title, company, pages visited, and a suggested first message that references the session behavior without being creepy about it. The goal is to reach the buyer while your product is top of mind, not 4 days later when they've already had a demo with a competitor.

Alert to rep: Jordan M. just hit /pricing for the second time this week. Title: VP Marketing. Not in CRM. Suggested opener: 'Saw some traffic from Clearview this week — wanted to reach out directly.'

Today vs. with

Today vs. with

Identify Anonymous Traffic

Identify Anonymous Traffic

Today

Anonymous sessions stay anonymous — reps know an unknown person from a company visited, but can't follow up directly.

High-intent visit behavior (pricing page multiple times) is invisible until the buyer fills out a form — which most don't.

Contact records created from visitor data require manual research, data entry, and enrichment before they're usable.

With ABM Strategist

Individual visitors are resolved and pushed into CRM with session context, ready for immediate rep outreach.

Identified contacts who hit high-intent pages multiple times trigger rep alerts before they leave the site.

Resolved contacts are pushed directly into CRM with verified data, activity log, and sequence enrollment — no manual work.

Three layers, one platform by Lantern

Three layers, one platform by Lantern

Every agent runs on three layers: a unified data model, 150+ enrichment providers, and an open-source engine where every decision is auditable.

Every agent runs on three layers: a unified data model, 150+ enrichment providers, and an open-source engine where every decision is auditable.

Data Waterfall

150+ enrichment providers. Sequential routing optimized per segment. The best answer wins. No vendor lock-in.

Agent Engine

Open-source execution engine. Workflows defined in code. Human-in-the-loop checkpoints. Full audit trail on every action.

Revenue Ontology

Every data source normalized into one model. Entity resolution across systems. Relationships stored, not inferred. Schema that evolves with your business.

FAQ

FAQ

What's the individual-level identification rate we should expect?

Is contact-level identification compliant with GDPR and CCPA?

Can we exclude certain pages or traffic types from identification?

What happens when a resolved contact is already in a competitor's sequence?

Most buyers visit your site before they ever fill out a form. Now you can reach them before they make a decision.

Most buyers visit your site before they ever fill out a form. Now you can reach them before they make a decision.

USE CASES

Revenue Team

Marketing Team

Customer Success

PRICING

Pricing

RESOURCES

Blog

About Lantern

Status

Support

© LANTERN 2025

Terms

Privacy

Linkedin

USE CASES

Revenue Team

Marketing Team

Customer Success

PRICING

Pricing

RESOURCES

Blog

About Lantern

Status

Support

© LANTERN 2025

Terms

Privacy

Linkedin

USE CASES

Revenue Team

Marketing Team

Customer Success

PRICING

Pricing

RESOURCES

Blog

About Lantern

Status

Support

© LANTERN 2025

Terms

Privacy

Linkedin