
THE brıef
Enterprise deals don't close with a single champion. They close when the economic buyer, the technical evaluator, the internal champion, and the potential blockers are all identified, engaged appropriately, and aligned. Most reps enter deals with one contact and spend discovery finding out who else is involved — losing weeks of deal velocity. The agent maps the buying committee before the first call: roles identified, contacts verified, relationships between them understood, and a multi-threaded engagement plan ready.
Today
Reps enter deals with one contact and discover the buying committee through discovery — losing weeks of velocity while mapping who else is involved.
Blockers are discovered late — when the deal is already stalled at procurement or IT — with no prior strategy to address their concerns.
Multi-threading requires reps to manually research and reach additional contacts — which most don't do until they're already in trouble in the deal.

With ABM Strategist
Buying committee is fully mapped before the first call — economic buyer, champion, evaluator, and blockers identified with contact data ready.
Blockers are identified in advance with a recommended engagement strategy — convert them early or route around them before they stall the deal.
Multi-threaded engagement plan is generated automatically — who to engage, when, and what to say — so multi-threading is the default, not the exception.
Data Waterfall
150+ enrichment providers. Sequential routing optimized per segment. The best answer wins. No vendor lock-in.

Agent Engine
Open-source execution engine. Workflows defined in code. Human-in-the-loop checkpoints. Full audit trail on every action.

Revenue Ontology
Every data source normalized into one model. Entity resolution across systems. Relationships stored, not inferred. Schema that evolves with your business.

How accurate is role assignment — can the agent definitively know who the economic buyer is?
Can the buying committee map be updated during the deal as the rep learns more?
Does it work for deals with no prior CRM history at the account?
Can it identify buying committee members for accounts in non-US markets?






