Close Deals

Map Buying Committees

Map Buying Committees

Know who's in the room before you're in the room — and reach the right people first.

Know who's in the room before you're in the room — and reach the right people first.

higher win rate in enterprise deals where 4+ stakeholders are engaged vs. deals run through a single champion.

higher win rate in enterprise deals where 4+ stakeholders are engaged vs. deals run through a single champion.

THE brıef

Enterprise deals don't close with a single champion. They close when the economic buyer, the technical evaluator, the internal champion, and the potential blockers are all identified, engaged appropriately, and aligned. Most reps enter deals with one contact and spend discovery finding out who else is involved — losing weeks of deal velocity. The agent maps the buying committee before the first call: roles identified, contacts verified, relationships between them understood, and a multi-threaded engagement plan ready.

Maps the buying committee by decision role across the account

The agent identifies the full buying committee at a target account by cross-referencing org structure data, LinkedIn relationships, job posting patterns, and CRM engagement history. Roles are mapped by decision function: economic buyer (who approves the budget), champion (who drives adoption internally), technical evaluator (who assesses integration and security), end users (who use the product day-to-day), and blocker (who has organizational incentive to oppose the purchase). Each role is assigned to a specific named contact where possible — not a title placeholder — with confidence score indicating how reliable the role assignment is.

Nexus Partners buying committee: Jordan M. (VP RevOps — champion, high confidence), Sarah K. (CFO — economic buyer, medium confidence — recent hire), Marcus T. (IT Director — blocker, high confidence — 3 Glassdoor posts opposing vendor changes), 2 end users (unverified).

Maps the buying committee by decision role across the account

The agent identifies the full buying committee at a target account by cross-referencing org structure data, LinkedIn relationships, job posting patterns, and CRM engagement history. Roles are mapped by decision function: economic buyer (who approves the budget), champion (who drives adoption internally), technical evaluator (who assesses integration and security), end users (who use the product day-to-day), and blocker (who has organizational incentive to oppose the purchase). Each role is assigned to a specific named contact where possible — not a title placeholder — with confidence score indicating how reliable the role assignment is.

Nexus Partners buying committee: Jordan M. (VP RevOps — champion, high confidence), Sarah K. (CFO — economic buyer, medium confidence — recent hire), Marcus T. (IT Director — blocker, high confidence — 3 Glassdoor posts opposing vendor changes), 2 end users (unverified).

Verifies contact data for every mapped stakeholder

A buying committee map is only actionable if the contact data is reliable. The agent verifies email addresses and phone numbers for every identified stakeholder using waterfall enrichment across multiple providers. Contacts that can't be verified are flagged as 'unverified — enrichment pending' rather than included as apparently confirmed data. LinkedIn profiles are included for every contact, along with their tenure at the company (important context: a VP who joined 2 months ago is a different dynamic than one who's been there 5 years and owns the incumbent tool).

Verification complete: Jordan M. (email verified, direct phone verified, 3.5 years tenure), Sarah K. (email verified, direct phone not found — using LinkedIn messaging), Marcus T. (email verified, 7 years tenure — owns current integration stack).

Verifies contact data for every mapped stakeholder

A buying committee map is only actionable if the contact data is reliable. The agent verifies email addresses and phone numbers for every identified stakeholder using waterfall enrichment across multiple providers. Contacts that can't be verified are flagged as 'unverified — enrichment pending' rather than included as apparently confirmed data. LinkedIn profiles are included for every contact, along with their tenure at the company (important context: a VP who joined 2 months ago is a different dynamic than one who's been there 5 years and owns the incumbent tool).

Verification complete: Jordan M. (email verified, direct phone verified, 3.5 years tenure), Sarah K. (email verified, direct phone not found — using LinkedIn messaging), Marcus T. (email verified, 7 years tenure — owns current integration stack).

Identifies relationships and influence paths between stakeholders

Who talks to whom in the buying process matters as much as who makes the decision. The agent maps relationship signals between stakeholders: prior employment at the same company (Jordan M. and Marcus T. both worked at Salesforce before Nexus Partners — they likely have a prior relationship), LinkedIn endorsements and connection strength, meeting attendance patterns from past CRM calls, and co-authorship of content or conference appearances. These relationship signals help reps identify the fastest influence path to the economic buyer — who can the champion access directly, and who might a blocker have organizational authority over.

Relationship signals: Jordan M. and Sarah K. both attended the 2025 Forrester B2B Summit (potential co-network). Marcus T. managed IT at a Salesforce implementation for 3 years — likely has strong opinions on integration requirements.

Identifies relationships and influence paths between stakeholders

Who talks to whom in the buying process matters as much as who makes the decision. The agent maps relationship signals between stakeholders: prior employment at the same company (Jordan M. and Marcus T. both worked at Salesforce before Nexus Partners — they likely have a prior relationship), LinkedIn endorsements and connection strength, meeting attendance patterns from past CRM calls, and co-authorship of content or conference appearances. These relationship signals help reps identify the fastest influence path to the economic buyer — who can the champion access directly, and who might a blocker have organizational authority over.

Relationship signals: Jordan M. and Sarah K. both attended the 2025 Forrester B2B Summit (potential co-network). Marcus T. managed IT at a Salesforce implementation for 3 years — likely has strong opinions on integration requirements.

Generates a multi-threaded engagement plan for the committee

Knowing the buying committee isn't enough — the rep needs to know how to engage each person appropriately. The agent generates a stakeholder engagement plan: the right message for the champion (internal champion support), the right framing for the economic buyer (ROI and risk mitigation), the right technical content for the evaluator (security documentation, API docs, integration specs), and the right approach for the blocker (acknowledge their concern, address the integration timeline directly). The plan is staged by deal phase — who to engage first, when to introduce the economic buyer conversation, and how to handle the blocker.

Engagement plan: Phase 1 — champion (Jordan M.) alignment call. Phase 2 — technical eval with Marcus T. (send integration doc before meeting). Phase 3 — CFO intro via Jordan M. Blocker strategy: involve Marcus T. in integration timeline to convert from blocker to evaluator.

Generates a multi-threaded engagement plan for the committee

Knowing the buying committee isn't enough — the rep needs to know how to engage each person appropriately. The agent generates a stakeholder engagement plan: the right message for the champion (internal champion support), the right framing for the economic buyer (ROI and risk mitigation), the right technical content for the evaluator (security documentation, API docs, integration specs), and the right approach for the blocker (acknowledge their concern, address the integration timeline directly). The plan is staged by deal phase — who to engage first, when to introduce the economic buyer conversation, and how to handle the blocker.

Engagement plan: Phase 1 — champion (Jordan M.) alignment call. Phase 2 — technical eval with Marcus T. (send integration doc before meeting). Phase 3 — CFO intro via Jordan M. Blocker strategy: involve Marcus T. in integration timeline to convert from blocker to evaluator.

Today vs. with

Today vs. with

Map Buying Committees

Map Buying Committees

Today

Reps enter deals with one contact and discover the buying committee through discovery — losing weeks of velocity while mapping who else is involved.

Blockers are discovered late — when the deal is already stalled at procurement or IT — with no prior strategy to address their concerns.

Multi-threading requires reps to manually research and reach additional contacts — which most don't do until they're already in trouble in the deal.

With ABM Strategist

Buying committee is fully mapped before the first call — economic buyer, champion, evaluator, and blockers identified with contact data ready.

Blockers are identified in advance with a recommended engagement strategy — convert them early or route around them before they stall the deal.

Multi-threaded engagement plan is generated automatically — who to engage, when, and what to say — so multi-threading is the default, not the exception.

Three layers, one platform by Lantern

Three layers, one platform by Lantern

Every agent runs on three layers: a unified data model, 150+ enrichment providers, and an open-source engine where every decision is auditable.

Every agent runs on three layers: a unified data model, 150+ enrichment providers, and an open-source engine where every decision is auditable.

Data Waterfall

150+ enrichment providers. Sequential routing optimized per segment. The best answer wins. No vendor lock-in.

Agent Engine

Open-source execution engine. Workflows defined in code. Human-in-the-loop checkpoints. Full audit trail on every action.

Revenue Ontology

Every data source normalized into one model. Entity resolution across systems. Relationships stored, not inferred. Schema that evolves with your business.

FAQ

FAQ

How accurate is role assignment — can the agent definitively know who the economic buyer is?

Can the buying committee map be updated during the deal as the rep learns more?

Does it work for deals with no prior CRM history at the account?

Can it identify buying committee members for accounts in non-US markets?

Enterprise deals are won across the table, not down a single thread. Map the room before you walk into it.

Enterprise deals are won across the table, not down a single thread. Map the room before you walk into it.

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USE CASES

Revenue Team

Marketing Team

Customer Success

PRICING

Pricing

RESOURCES

Blog

About Lantern

Status

Support

© LANTERN 2025

Terms

Privacy

Linkedin

USE CASES

Revenue Team

Marketing Team

Customer Success

PRICING

Pricing

RESOURCES

Blog

About Lantern

Status

Support

© LANTERN 2025

Terms

Privacy

Linkedin