Partner Network

Strengthen your partner relationships by monitoring career movements within your partner network. When key contacts at partner organizations change roles, you can maintain continuity and uncover new partnership opportunities

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Potential results with 
Partner Network

How teams use 

Partner Network

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Partner Relationship Continuity

Partner Management teams maintain strong relationships despite staff changes, reducing partner churn by 35% through proactive transition management and early engagement with new stakeholders.

Cross-Partner Opportunity Creation

Business Development teams leverage partner contact movements to create new partnership opportunities, resulting in a 50% increase in partner-sourced revenue through strategic relationship mapping.

Partner Network Expansion

Channel teams use partner contact transitions to expand into new markets and verticals, achieving 60% faster partner program growth through warm introductions to new organizations.

Scenarios

Scenario 1

The Partnership Champion

A key alliance manager from a strategic partner moves to a director position at a potential new partner organization.

  • Transfer relationship knowledge
  • Brief new partner manager
  • Explore new partnership opportunity
  • Develop joint go-to-market plan
  • Scenario 2

    The Ecosystem Expander

    Multiple partner technical leads move to leadership positions across your target market, creating opportunities for technical partnerships.

  • Map technical relationships
  • Update integration roadmap
  • Schedule technical reviews
  • Plan joint solution development
  • Scenario 3

    The Market Connector

    A partner executive with strong co-selling history moves to a new market where you're looking to expand.

  • Document past success metrics
  • Create market entry strategy
  • Plan joint customer events
  • Develop co-marketing campaign
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