Referral Network
Maximize the value of your referral network by tracking career moves of customers who've recommended your solution. When satisfied customers who've provided referrals change roles, you can leverage their continued advocacy in new organizations.
- Tracks career progression of customers who provided referrals
- Identifies when advocates land in positions to champion your solution
- Maintains history of past referrals and success stories
- Automatically enriches contact data and updates relationship status
How teams use
Referral Network
Marketing teams leverage past referrers' job changes to expand their reach into new accounts, achieving a 45% higher conversion rate on referred opportunities compared to standard outbound efforts.
Customer Success teams maintain relationships with proven advocates across their career journey, resulting in a continuous stream of warm introductions and referrals that close 3x faster than non-referred deals.
Sales teams utilize the success stories and testimonials from referrers in their new organizations, increasing deal velocity by 40% when leveraging past advocate relationships.
Scenarios
The Influential Champion
A past customer who referred three successful deals moves to a VP position at a larger company.
The Industry Connector
Multiple referrers from the same industry segment change roles within a quarter, creating a network effect.
The Team Migration
A referring customer's entire team transitions to different companies, spreading your advocates across multiple target accounts.
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