Account Scoring Agent
Scores every account based on fit, intent, and engagement—so your team focuses on accounts that will actually convert.
1
Your team treats all accounts the same.
Without scores, reps cherry-pick based on gut feel or work accounts alphabetically. High-potential accounts sit untouched while reps chase dead ends.
2
Static scores decay instantly.
You built a score in Marketo based on company size and email opens. It worked for a month. Now nobody trusts it because it doesn't reflect who's actually in-market.
3
Fit without intent is noise.
A Fortune 500 account looks great on paper—until you realize they're not researching solutions, have no budget, and won't buy for 18 months.
Scenario
Two accounts in your CRM—one looks better on paper, one is actually in-market.
What happens
Agent evaluates both accounts across fit, intent, and engagement:
Output
CRM Updated:
Lead Routing Agent
Auto-assign champion companies to right rep
Intent Alert Agent
Trigger score recalculation when intent spikes
Web Intent Agent
Website activity feeds into engagement score
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