Signal Intelligence
Catch buyers before they buy
Monitor your entire addressable market for buying signals—job changes, funding rounds, tech installs, website visits, hiring surges. Know the moment an account moves into market, and act first.
1
Intent tools see fragments
6sense shows you intent. Bombora shows you intent. Neither shows you the full picture. A company researching your category might also be hiring a new VP of Sales, just raised funding, and installed a competitor's tool. Separately, each signal is noise. Together, they're a buying committee forming.
2
Signal overload without context
Your team gets alerts for job changes, G2 visits, website traffic, technographic shifts—from five different tools. Nobody has time to synthesize it. The signals that matter get buried in the signals that don't.
3
By the time you know, it's too late
The average B2B buying journey is 70% complete before a prospect talks to sales. If you're waiting for them to fill out a form or respond to a cold email, you've already lost to the competitor who saw the signals first.
One request triggers a cascade across Apollo, Clearbit, ZoomInfo, Lusha, and 140+ more sources. The system tests each result for validity and returns the best match—not just the first match.
Before querying external providers, Lantern checks your existing systems. That contact might already exist in your CRM, your support tickets, or your event registrations. Why pay twice?
Email deliverability scoring. Phone number verification. Employment status checks. You don't just get data—you get data you can actually use.
No more duplicates. No more conflicting information. Lantern merges results into a single, accurate profile that stays updated across your entire stack.
Job changes, Champions move to new companies
Promotions, Contacts get budget authority
New hires, Companies staffing up in your domain
LinkedIn activity, Engagement with relevant content
Funding rounds, New capital to spend
M&A activity, Consolidation creates opportunity
Leadership changes, New executives, new priorities
Hiring patterns, Teams scaling = needs emerging
News & PR, Expansion, challenges, strategic shifts
Tech installs, New tools adopted
Tech removals, Competitors churned
Stack changes, Infrastructure evolution
Integration activity, Ecosystem expansion
G2 visits, Active category research
Review site activity, Comparison shopping
Content consumption, Topic engagement
Search behavior, Keyword intent
Website visits, Anonymous visitor identification
Pricing page views, Bottom-funnel intent
Product usage, Expansion or churn risk
Support tickets, Customer health indicators
Email engagement, Sequence performance
- Buy 6sense for intent ($100K/year)
- Buy a job change tool ($30K/year)
- Buy a technographic tool ($40K/year)
- Buy website visitor ID ($20K/year)
- Manually synthesize across 5 dashboards
- Miss signals because nobody has time
- React after competitors already engaged
- All signals in one platform
- Unified with your first-party data
- Auto-scored and prioritized
- Routed to where your team works
- Connected to complete account profiles
- Act on signals in real-time
- One vendor, full visibility
Use cases
+35%
of pipeline from champion tracking alone
VP of Sales at a mid-market SaaS company
4x
higher conversion on competitive displacement campaigns
Head of Demand Gen at an enterprise software company
+60%
increase in expansion revenue
Customer Success Director at a PLG company
Marcus Thompson
Director of Sales Development
Intent providers connected: Bombora, 6sense, G2, TrustRadius, Clearbit Reveal, and more. Aggregate intent from multiple sources into one unified signal.
See how unified signal intelligence helps you engage buyers before they engage your competitors.
