The agent connects to event badge scanning apps (Cvent, Bizzabo, Splash, Ungerboeck, custom QR capture tools) and processes leads as they're captured — not in a batch export at the end of the event. For events with manual capture (business cards, handwritten lists), the agent accepts bulk CSV uploads and processes the batch immediately after upload. Each captured contact is deduplicated against the CRM in real time — existing contacts are updated with the event activity, net-new contacts are created with the event source tagged. Badge scans from the event floor are in the CRM before the sales team is back at the booth.

A badge scan typically captures name, company, and title. The agent enriches each scan to the full account and contact profile: company firmographics, tech stack, funding stage, and verified contact data. Each enriched lead is scored against the ICP and classified into tiers. Tier 1 contacts (high-fit, matched a specific target account list) route to the AE who owned the booth conversation with an urgent flag. Tier 2 contacts enter the post-event SDR queue. Tier 3 contacts enter a longer-cycle nurture sequence. The tier assignment happens automatically — no post-event list triage required.

The first follow-up after an event should feel like a continuation of the conversation — not a generic 'it was great meeting you at the conference' email that could have been sent to anyone. The agent generates follow-up copy that references the event, acknowledges the rep's note from the conversation if one was captured (through the badge scan app's notes field or a quick post-scan voice note), and includes a relevant next step. For Tier 1 leads, the follow-up is a direct ask for a short call or demo. For Tier 2, it's a relevant resource with a soft CTA. The email goes out from the rep's email address, not a generic company address.

Events represent a significant budget commitment — often $20K–$200K in sponsorship, booth, and team travel. Most teams can't answer what pipeline a specific event produced, let alone what it closed. The agent tracks every event lead from capture through pipeline stage to closed revenue, with attribution preserved in the CRM. Post-event reports show leads captured, Tier 1 conversion rate, pipeline generated, and revenue closed within 90 and 180 days. This data determines which events are worth attending again and how event budget should be allocated next year.