Account-Based Marketing
ABM that doesn't require an army
Identify and prioritize target accounts, map entire buying committees, coordinate personalized multi-channel engagement, and measure true account-level impact—all from one platform. Enterprise-grade ABM without enterprise-level headcount.
1
You can't actually do 1:1 at scale
Studies show responding within 5 minutes makes you 21x more likely to qualify a lead. Your current process? Form fill → Marketo → Salesforce → Manual assignment → Maybe someone calls tomorrow. By then, they've already talked to three competitors.
2
Buying committees are invisible
You started with simple round-robin. Then you added territories. Then segments. Then named accounts. Then enterprise exceptions. Now you have 47 routing rules in Salesforce that nobody understands, leads fall through cracks, and reps argue about assignment.
3
No coordination across channels
A lead comes in with name and email. That's it. Your rep has to spend 15 minutes researching before they can even decide if it's worth calling. Meanwhile, the hot lead that needed immediate attention sat in a queue.
Define your ICP and Lantern identifies accounts that match—plus scores them based on fit, intent, and engagement signals. Focus resources on accounts that will actually convert.
AI agents map the complete buying committee at each account—champions, decision makers, influencers, blockers. Verified contacts for everyone. Know who to engage and how they relate.
Orchestrate personalized plays across display ads, email sequences, LinkedIn outreach, direct mail, and sales touches. All channels coordinated. All engagement tracked at the account level.
Stop measuring leads. Measure account progression. Track accounts through awareness → engagement → opportunity → closed-won. See which plays actually move accounts through the journey.
Build lists from ICP criteria, technographic data, intent signals, and lookalike modeling. Find accounts that match your best customers—including ones not yet in your CRM.
Score accounts on fit, intent, and engagement. Automatically tier into priority groups. Resources go where they'll have the most impact.
AI identifies likely roles in the buying committee. Waterfall enrichment finds verified contacts. See the complete picture of who's involved in purchase decisions.
Design plays that coordinate across display ads, email sequences, LinkedIn outreach, direct mail, events, and sales touches. Define triggers, timing, and channel mix.
Generate account-specific messaging using AI agents with complete context—company research, previous interactions, industry relevance, competitive positioning.
Marketing activities and sales activities in one view. Alerts when accounts heat up. Handoff workflows when accounts reach sales thresholds. No more silos.
Dashboards that show account progression, engagement trends, play performance, and pipeline impact. Attribution that connects marketing activity to revenue
- Buy a list of target accounts
- Upload to 6sense or Terminus
- Run generic display ads
- Hope the account "engages"
- SDRs blast the same contacts
- Marketing has no idea what Sales is doing
- No clue which activities drove pipeline
- Report on "account engagement" nobody understands
- Identify accounts based on fit AND intent
- Map complete buying committees
- Design tiered plays by account priority
- Execute coordinated multi-channel engagement
- Sales and Marketing see the same view
- AI handles personalization at scale
- Track account progression through funnel
- Clear attribution to revenue
Use cases
3x
pipeline from target accounts, same team size
VP of Marketing at an enterprise software company
40%
improvement in Sales acceptance of marketing-sourced opportunities
CMO at a mid-market SaaS company
15
competitive wins from targeted displacement plays
Head of Demand Gen at a late-stage startup
Emily Torres
VP of Sales
See how orchestrated account-based marketing drives real pipeline from your target accounts.
