One record. Complete context.

The Revenue Ontology maps your 1st party data, 3rd party enrichment, warehouse, and agent outputs into a single GTM record per account and contact. So when AI reasons about your customers, it sees everything.

The problem

The problem

1

Your GTM data lives in 20 systems.

CRM knows deal history. Product knows usage. Support knows tickets. Marketing knows engagement. Enrichment knows firmographics. No system has the full picture.

2

Your AI only sees fragments.

Ask your AI about an account and it sees CRM data—but not that they're a power user, filed 3 support tickets last week, and just got acquired. Incomplete context = bad outputs.

3

Stitching it together manually doesn't scale.

You can build dashboards and reports. You can't give an LLM real-time access to everything it needs to reason about 50,000 accounts.

What it is?

What it is?

The Revenue Ontology is a unified data layer that creates one canonical GTM record for every account and contact in your world.

It pulls from:
- 1st party data: CRM, product analytics, support tickets, marketing automation, billing
- 3rd party data: Enrichment providers, intent signals, technographics
- Warehouse: Your Snowflake, BigQuery, Redshift, Databricks
- Agent outputs: Research, scores, and actions from Lantern agents

And maps it into a single record that stays current, resolves duplicates, and feeds directly into the LLM.

When an agent researches an account, writes an email, or scores a lead—it sees everything. Not fragments. Everything.

The Revenue Ontology is a unified data layer that creates one canonical GTM record for every account and contact in your world.

It pulls from:
- 1st party data: CRM, product analytics, support tickets, marketing automation, billing
- 3rd party data: Enrichment providers, intent signals, technographics
- Warehouse: Your Snowflake, BigQuery, Redshift, Databricks
- Agent outputs: Research, scores, and actions from Lantern agents

And maps it into a single record that stays current, resolves duplicates, and feeds directly into the LLM.

When an agent researches an account, writes an email, or scores a lead—it sees everything. Not fragments. Everything.

How it works

How it works

How it works

Connect your sources

Plug in your CRM, product, support, marketing, warehouse, and enrichment providers. Lantern ingests continuously, keeping the ontology current in real-time.

Map to canonical records

Feed the LLM

Connect your sources

Plug in your CRM, product, support, marketing, warehouse, and enrichment providers. Lantern ingests continuously, keeping the ontology current in real-time.

Map to canonical records

Feed the LLM

Connect your sources

Plug in your CRM, product, support, marketing, warehouse, and enrichment providers. Lantern ingests continuously, keeping the ontology current in real-time.

Map to canonical records

Feed the LLM

What you can build

What you can build

The Revenue Data Platform powers every agent in Lantern:

The Revenue Data Platform powers every agent in Lantern:

Account Research Agent

Sees complete history—deals, usage, support, signals—not just firmographics

Champion Tracker

Knows employment history and relationship context

Account Scoring

Scores based on complete picture—fit, intent, engagement, product usage

Personalized Outreach

Writes emails with full context on the recipient and their company

"Our AI finally knows our customers. The ontology connected CRM, product, and support data into one record. Now when agents write emails or research accounts, they have the full picture—not just what's in Salesforce."

"Our AI finally knows our customers. The ontology connected CRM, product, and support data into one record. Now when agents write emails or research accounts, they have the full picture—not just what's in Salesforce."

Sarah Chen

VP of Revenue Operations

Give your AI the full picture.

Give your AI the full picture.

USE CASES

Revenue Team

Marketing Team

Customer Success

PRICING

Pricing

RESOURCES

Blog

About Lantern

Status

Support

© LANTERN 2025

Terms

Privacy

Linkedin

USE CASES

Revenue Team

Marketing Team

Customer Success

PRICING

Pricing

RESOURCES

Blog

About Lantern

Status

Support

© LANTERN 2025

Terms

Privacy

Linkedin

USE CASES

Revenue Team

Marketing Team

Customer Success

PRICING

Pricing

RESOURCES

Blog

About Lantern

Status

Support

© LANTERN 2025

Terms

Privacy

Linkedin