Revenue Operations
Your CRM is lying to you
B2B data decays 30% per year. People change jobs. Companies move. Emails bounce. Phones disconnect. Lantern keeps your CRM accurate with continuous enrichment, duplicate management, and automated hygiene—so your teams work with data they can trust.
1
Data decays faster than you maintain it
Your CRM data degrades 30% annually. Job changes, company moves, email bounces, phone disconnects. Without active maintenance, your database gets worse every month. That bounce rate isn't random—it's rot.
2
Duplicates create chaos
The same account exists 4 times with different spellings. The same contact has records in Salesforce, HubSpot, and Marketo. Nobody knows what's true. Reps trip over each other. Reports are unreliable.
3
Territory assignment is a mess
Territories based on bad data = constant disputes. Accounts without owners. Leads routed wrong. Reps arguing over assignments. RevOps spends half their time mediating conflicts instead of optimizing.
Lantern continuously re-enriches your CRM records—verifying emails, updating phone numbers, refreshing company data. Not a one-time fix. Ongoing maintenance.
AI identifies duplicates across objects, suggests merges, and prevents new duplicates from entering. Accounts, contacts, leads—one clean record for each.
Real-time dashboards show enrichment rates, accuracy scores, decay indicators, and data gaps. Know exactly where your CRM is strong and where it needs attention.
Automated territory assignment based on clean, accurate data. Handle complex rules, overlaps, and exceptions. No more disputes, no more orphaned accounts.
Don't just enrich once—maintain accuracy over time. Records automatically re-enriched based on age, engagement, and priority. Decay stopped before it spreads.
Real-time email deliverability scoring. Catch-all detection. Bounce prediction. Stop sending to addresses that won't receive.
Validate phone numbers. Identify disconnected lines. Verify mobile vs. landline. Direct dial vs. main line classification.
Track company changes—moves, mergers, acquisitions, name changes, size changes. Keep firmographic data current.
Detect job changes. Flag contacts no longer at the company. Update titles and departments. Track champions to new roles.
Cross-object duplicate identification. Fuzzy matching on name, email, company, phone. Confidence scoring. Suggested merges.
Controlled merge workflows. Preserve data from all records. Maintain activity history. Clear audit trail.
Normalize inconsistent data. State abbreviations. Country codes. Industry classifications. Phone formats. Consistent, usable data.
Define territories by geography, industry, company size, revenue, named accounts, or any combination. Complex hierarchies supported.
Fair distribution within territories. Weighted round-robin for different capacity levels. Handle PTO and exceptions.
Strategic accounts assigned to specific owners regardless of territory rules. Clear ownership, no conflicts.
Multi-tier territories: Region → Area → Territory → Rep. Parent-child relationships. Roll-up reporting.
Clear rules for overlaps. When an account could match multiple territories, defined logic determines assignment. No more disputes.
When territories change (reorgs, new hires, attrition), bulk reassignment tools. Audit trail of all changes.
- Annual "data cleanse" project
- Data rots for 11 months in between
- Duplicates multiply endlessly
- Reps argue about territory
- RevOps spends 20 hours/week on disputes
- Reports built on unreliable data
- Nobody trusts the CRM
- Continuous enrichment, always current
- Decay caught and fixed automatically
- Duplicates prevented and resolved
- Territory assignment automated
- RevOps focuses on strategy, not disputes
- Reports based on accurate data
- CRM is the source of truth
Use cases
4x
data accuracy, maintained automatically
VP of Revenue Operations at an enterprise company
10 minutes
Territory assignment time from 10 hours/week to
Director of Sales Operations at a high-growth company
First
accurate board reporting in company history
CRO at a mid-market company
Amanda Park
Director of Revenue Operations
