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The Revenue   Data Platform

The Revenue Data Platform

AI agents are only as smart as the data behind them. Lantern unifies your entire revenue stack—CRM, product data, enrichment, and signals—into one intelligent foundation. Then deploys agents that actually work.

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The problem

Your data is scattered.

Customer data in Salesforce. Intent in 6sense. Contacts in ZoomInfo. Product usage in Mixpanel. 20+ systems, zero unification.

Your data is wrong.

Emails bounce. Phones disconnect. Contacts changed jobs months ago. You're building revenue strategies on decaying foundations.

Your AI agents are blind.

Deploy an agent on this chaos? It emails churned customers about upsells. It misses the VP who visited pricing three times. The problem isn't the AI—it's the data.

What it is?

A Revenue Data Platform is unified infrastructure for your go-to-market motion. It connects every data source—first-party and third-party—into a single intelligent layer. Then gives AI agents the complete context they need to find, engage, and convert revenue.

Unlike workflow tools that only aggregate external data, or CDPs built for marketing audiences, an RDP provides complete revenue intelligence: accounts, contacts, opportunities, signals, and the relationships between them.

How it works

Unifies: Connect every source

Your CRM, product analytics, support systems, and marketing tools—unified with 150+ enrichment providers. Bi-directional sync keeps everything current. One golden record per account and contact.

Understands: Semantic intelligence

Monitors: Track your entire TAM

Activates: Agents that execute

Unifies: Connect every source

Your CRM, product analytics, support systems, and marketing tools—unified with 150+ enrichment providers. Bi-directional sync keeps everything current. One golden record per account and contact.

Understands: Semantic intelligence

Monitors: Track your entire TAM

Activates: Agents that execute

Unifies: Connect every source

Your CRM, product analytics, support systems, and marketing tools—unified with 150+ enrichment providers. Bi-directional sync keeps everything current. One golden record per account and contact.

Understands: Semantic intelligence

Monitors: Track your entire TAM

Activates: Agents that execute

What you can build

The Revenue Data Platform powers every agent in Lantern:

Sales

Champion Tracker, Account Research, Competitive Alerts

Marketing

Web Intent, Account Scoring, Buying Committee

RevOps

Lead Routing, CRM Hygiene, Data Enrichment

Support

Ticket Intelligence, Escalation Prediction, Account Health Signals

Explore all agents

"We generated $7.6M in pipeline in the first 60 days thanks to Lantern. Leveraging the Lantern CDP to integrate with Salesforce, HubSpot, Outreach.io, and our product analytics made it a no-brainer."

Shubh Sinha

Vice President

The foundation for AI that works.

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