Web Intelligence
See the 98% of visitors you're missing
Most B2B buyers research anonymously before ever filling out a form. Lantern identifies which companies—and which contacts—are on your site right now, so you can engage buyers while they're actively researching.
1
98% of visitors leave anonymous
The average B2B website converts 2% of traffic into known leads. The other 98%? They research your product, compare you to competitors, check your pricing—and leave without a trace. You never know they were there.
2
Buying happens before you're involved
70% of the B2B buying journey happens before a prospect contacts sales. They're researching, comparing, building shortlists. If you wait for form fills, you're entering the conversation late—after competitors have already engaged.
3
Form fills are low-intent noise
The leads you do capture are often low-quality—students, competitors, job seekers. Meanwhile, actual decision makers from target accounts visit your site and leave because they're not ready to "talk to sales" yet.
Identify which companies are visiting your website, even without form fills. See account name, industry, size, and which pages they're viewing. Prioritize based on ICP fit.
Go beyond company to identify actual contacts visiting your site. See name, title, email for a meaningful percentage of visitors. Know exactly who to reach out to.
See which pages they viewed, how long they spent, what content they downloaded. A visitor who checks pricing 3 times and reads case studies is different from someone who bounced off the homepage.
Trigger instant alerts when target accounts hit your site. Route to the right rep. Trigger personalized outreach. Engage buyers while your product is top of mind.
Identify which companies are visiting your site using IP resolution, cookie matching, and data partnerships. 30-60% company identification rate on typical B2B traffic.
For a subset of visitors, identify the actual person—not just the company. Name, title, email, LinkedIn. 10-30% contact identification rate depending on traffic quality.
See exactly which pages each visitor viewed, in what order, for how long. Understand their research journey and intent signals.
Track repeat visits, session duration, engagement depth. A visitor who comes back 5 times and spends 20 minutes is more valuable than a single bounce.
When an identified company matches an existing account in your CRM, Lantern connects the visitor to the account owner. Your AEs see when their accounts are researching.
Define your target account list. Get instant alerts when any target account visits. Never miss when a priority account is on your site.
Visitor activity becomes first-party data—feeding your scoring models, personalization engines, and sales intelligence with proprietary engagement signals.
- Wait for form fills (2% of traffic)
- Leads are mostly low-quality
- Best prospects research anonymously
- No idea which accounts are interested
- SDRs cold-call into the void
- Enter deals late after competitors
- Traffic = vanity metric, not pipeline
- Identify 30-60% of company traffic
- See decision makers on your site
- Know when target accounts research
- Alert reps in real-time
- Reach out while they're still warm
- Engage buyers early in journey
- Traffic = qualified pipeline source
Use cases
5x
higher response rate on outbound to active visitors
VP of Sales at an ABM-focused company
3x
more pipeline attributed to marketing
CMO at a SaaS company
40%
meeting book rate on real-time visitor outreach
SDR Manager at a mid-market company
James Chen
VP of Demand Generation
See which companies and contacts are on your site right now—and turn anonymous traffic into qualified pipeline.
