Inbound Automation
Every lead to the right rep. Instantly.
Dynamic scoring that combines firmographic fit, buying signals, engagement history, and first-party data into a single prioritization layer. Your team works the accounts that matter—automatically.
1
Speed-to-lead is killing you
Studies show responding within 5 minutes makes you 21x more likely to qualify a lead. Your current process? Form fill → Marketo → Salesforce → Manual assignment → Maybe someone calls tomorrow. By then, they've already talked to three competitors.
2
Routing rules break at scale
You started with simple round-robin. Then you added territories. Then segments. Then named accounts. Then enterprise exceptions. Now you have 47 routing rules in Salesforce that nobody understands, leads fall through cracks, and reps argue about assignment.
3
Garbage in, garbage out
A lead comes in with name and email. That's it. Your rep has to spend 15 minutes researching before they can even decide if it's worth calling. Meanwhile, the hot lead that needed immediate attention sat in a queue.
The moment a lead submits a form, Lantern enriches with company data, title, phone, tech stack, employee count, funding status, and 40+ more fields. Your rep gets full context before they even pick up the phone.
Every lead is scored against your ICP and intent signals in real-time. High-fit, high-intent leads surface immediately. Low-priority leads route to nurture. No more guessing which leads matter.
Territory-based. Segment-based. Named account matching. Round-robin with weighting. Account owner lookup. Capacity-based distribution. Build the routing logic your business needs—without engineering tickets.
High-priority leads trigger Slack alerts, email notifications, or auto-created tasks—whatever gets your reps to act fastest. Include full lead context so they're ready to call immediately.
Route leads based on geography—country, state, region, or custom territories. Supports complex multi-tier territory hierarchies.
Route by company size (SMB, mid-market, enterprise), industry vertical, or custom segment definitions. Different segments, different teams.
Check if lead's company matches a named account list. If so, route directly to the account owner. Protect your strategic accounts.
Distribute leads evenly across a team. Support weighted round-robin for reps at different capacity levels. Handle PTO and out-of-office automatically.
Lead from an existing customer? Route to the account owner or CSM, not a new business rep. Protect relationships.
Set maximum leads per rep per day or week. Overflow routes to backup queues or triggers alerts.
No territory match? Rep on PTO? Account owner not found? Define fallback rules so no lead ever gets stuck.
- Lead hits Marketo
- Waits for batch sync to Salesforce
- Assignment rules run (eventually)
- Rep gets notified (maybe)
- Rep researches manually (15+ minutes)
- Finally calls (if they remember)
- Competitor already won
- Lead captured instantly
- Enriched in < 5 seconds
- Scored in < 2 seconds
- Routed in < 1 second
- Rep notified with full context
- Call within 5 minutes
- 10x more likely to convert
Use cases
4x
demo requests, 60% faster sales cycle
VP of Sales at a PLG company
100%
of enterprise leads routed correctly, 0 lost handoffs
Director of Sales Ops at an enterprise software company
95%
routing accuracy (up from 70%), zero escalations
Revenue Operations Manager at a global company
David Park
Head of Revenue Operations
Bi-directional sync ensures routing decisions in Lantern reflect in your CRM instantly.
